Companies often ask us what’s a hashtag and what’s the best way to use them on their social media posts? Hashtag’s also known as this symbol # – are used to highlight keywords within a post.
For example, if a social media post says something like:
Brand Creative Media Ltd here to provide #socialmedia #marketingservices to businesses
This means that the hashtags #socialmedia & #marketingservices will appear in social media search results should anyone search for them; this gives those companies the ability to reach a wider audience, further than their own social media account connections.
To increase effective use of #hashtags, focus on keywords relating to the business and use them as often as you can within your posts but remembering not to overload the post. Sticking to maximum 3 #hashtags within a single post works well, anymore then the post can become eligible to read. Don’t forget that you are still corresponding with your local & connected audience as much as the wider ‘search’ audience and so the post needs to be clear in the way in which it communicates.